Case Study: Meena Jewellers

Meena Jewellers is one of the biggest authorized dealers of DTC (formerly, De Beers) and one of the very few to possess a Certificate of Diamonds from IGI. They recently opened a new branch in Dubai Gold Souk.

Tasks

Host media for the biggest launch of year for Meena Jewellers
Spread awareness regarding the brand and the event
Business media interest for the Executive management of Meena Jewelers
Coordinate media interviews with celebrity chief guest, Jacqueline Fernandes

Measures

Media Interviews
PR Activities
Celebrity interviews
Brand launch

Results

Over 35 pieces of coverage in top tier print and online media
Successful brand image building in the MENA region