Case Study: Esparito

Malik, who is of Indian origin, was born in Bahrain, grew up in India and Dubai, did his higher education in Canada and now lives in Prague. Having lived in Dubai, artist Hesham Malik has been inspired on how the city has been a melting point of so many cultures from all over the globe. The artist associates Dubai with a lot of gold, silver, red and black – particularly for calligraphy.

Tasks

Garner media interest for the abstract artist Hesham Malik and his collection - Esparito
Spread awareness about the charity workshop with Rashid Pediatric center
Garner media buzz about Sotheby’s first visit to UAE for the art auction
Coordination with international and regional Art Publication

Measures

PR Activities
Media interviews, local and international
Media invites
Media buying
Collection launch, brand building
CSR activities

Results

Over 40 pieces of coverage in the first CSR event
Top Tier media outlet interaction, print and broadcast
Garner interest in international art publication