Case Study: Fluke

Founded in 1948, Fluke Corporation is the world leader in compact, professional electronic test tools. Fluke customers are technicians, engineers, electricians, and metrologists who install, troubleshoot and manage industrial, electrical and electronic equipment and calibration processes.

Tasks

Building FLUKE as a leading innovation brand in industrial testing tools

Measures

PR activities
Thought leadership article contribution
Relationship management
Content and design development
Spokesperson interviews
Exhibition participation

Results

Positive coverage and B2B awareness in the relevant industries
Successful participation in global exhibitions, 2014