Case Study: ICONS Coffee Couture

ICONS Coffee Couture is a Fashionable Coffee Franchise Concept, created by German Model Elena Weber accompanied by a team of fashion lovers and motivated professionals. The concept borrows heavily from the latest trends in the fashion industry and strives to promote a healthy, but joyful lifestyle amongst its clientele with sugar-free and naturally sweetened products for guilt-free joy.

Tasks

Creating a Brand Identity
Building ICONS as a the only sugar-free, fashion coffee shop in the region

Measures

PR Activities
Event Management
Media Interviews
Strategic Partnerships
Media and Blogger Management

Results

Won award for the “best emerging brand in GCC” at MENAFA
Extensive media coverage incl. Radio 1, Khaleej Times, Gulf News, MBC and other top tier media outlets