Case Study: INTERGRAPH

Intergraph helps the world work smarter. The company’s software and solutions improve the lives of millions of people through better facilities, safer communities and more reliable operations.

Intergraph Process, Power & Marine (PP&M) is the world’s leading provider of enterprise engineering software enabling smarter design and operation of plants, ships and offshore facilities. Intergraph Security, Government & Infrastructure (SG&I) is the leader in smart solutions for emergency response, utilities, transportation and other global challenges

Tasks

Create awareness for Intergraph as a leading software and solutions company in the Middle East region

Measures

PR activities
Media Road Show
Product Launch
Relationship management
Media buying
Media Interviews

Results

Successfully opened a new office in Dubai post the media awareness exercise
Positive media coverage in English and Arabic media outlets