Case Study: iRobot

iRobot designs and builds robots that make a difference. The company’s home robots help people with smarter ways to clean, and its defense & security robots protect those in harm’s way. iRobot’s consumer and military robots feature iRobot Aware® robot intelligence systems, proprietary technology incorporating advanced concepts in navigation, mobility, manipulation and artificial intelligence.


Introduce the product in the UAE
Range of home cleaning robots


PR Activities
Event Management – Product Launch
Media Interviews
Product Reviews


Total 40 top tier media attendees from print, online, and broadcast at the launch event
Continuous reviews in the top tier tech & lifestyle magazines.