Case Study: iRobot

iRobot designs and builds robots that make a difference. The company’s home robots help people with smarter ways to clean, and its defense & security robots protect those in harm’s way. iRobot’s consumer and military robots feature iRobot Aware® robot intelligence systems, proprietary technology incorporating advanced concepts in navigation, mobility, manipulation and artificial intelligence.

Tasks

Introduce the product in the UAE
Range of home cleaning robots

Measures

PR Activities
Event Management – Product Launch
Media Interviews
Product Reviews

Results

Total 40 top tier media attendees from print, online, and broadcast at the launch event
Continuous reviews in the top tier tech & lifestyle magazines.