Case Study: Jabra

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 950 people worldwide and in 2014 produced an annual revenue which amounted to DKK 2,871 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of communications and audio solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.

Tasks

Establish Jabra as the leading music and fitness technology brand
Fostering relationships with leading fitness personalities and influencers
Focus on all aspects of the brand including sport, music, drive and voice categories

Measures

PR activities
Product reviews
Product launch
Relationship management
Media buying
Content and design development
Event management

Results

Positive coverage and reviews in leading publications
Nomination in T-Break Awards 2015