Case Study: Jawbone

For more than a decade, Jawbone has developed human-centered wearable technology and audio devices that solve everyday problems and help us live better. A 2010 IDSA Design of the Decade winner, the company is the creator of the best-selling JAMBOX and BIG JAMBOX wireless speakers, the award-winning Jawbone ERA and ICON Bluetooth headsets, and Noise Assassin technology. Jawbone’s approach to lifestyle tracking is unique, with over 230 patents filed related to UP and its wearable technology manufacturing processes.

Tasks

Build awareness of a global brand in the ME market
Garnering media interest towards the newly launched Jambox Mini, Jawbone UP, UP 24, UP Move, UP 3, Jawbone ERA

Measures

PR activities
Media tours
Product Reviews
Relationship management
Advertising campaigns for top tier radio media
Spokesperson interviews
Exhibition and sport event participation

Results

T-Break awards for Jambox Mini (2014), UP 24 (2015)
Stuff awards for UP 24 (2014)
Positive media outreach with reviews appearing on key print, radio, TV, blog and online media
Successful participation in Standard Charter Marathon