Case Study: Oros

Sterling Parfums was established in 1998 to provide a diverse range of cosmetics, oriental fragrances, Oud, Bakhoor and perfumes. Over the years, it has built an enviable reputation as one of the largest and leading companies in the Middle East supplying its products globally. Its manufacturing base in Dubai Investment Park boasts 500,000 square feet and utilizes the latest innovative techniques to ensure that high standards of quality are continuously achieved. They also are manufacturers and licensees of a diverse range of Warner Bros. Consumer Products’ character themed fragrances for the MENA region, and all products are GMP/AE/2010 and ISO 9001 accredited.

Tasks

Brand building for Oros
As one of the exclusive perfume collection
Partnership with luxury brands

Measures

PR Activities
Event Management - Launch at Armani Hotel
Media Interviews
Strategic Partnerships

Results

Over 70 media attendees at the launch event
Extensive media coverage in top tier print media outlets for both English and Arabic - Khaleej Times, Gulf News, Ahlan!, Al Khaleej, The Dubai Mall Magazines, Al Sada, Kul Al Ursa, Time Out, Hello ME, Masala