Case Study: Shamitabh

Shamitabh is a 2015 Indian drama film written and directed by R. Balki The film features Amitabh Bachchan,Dhanush and Akshara Haasan, in her debut, in the lead roles. The film is jointly produced by Sunil Lulla, Balki,Rakesh Jhunjhunwala R. K. Damani, Amitabh Bachchan, Abhishek Bachchan, Sunil Manchanda and Dhanush under their respective production banners.

Tasks

Garnering media interest for the multi- starred Bollywood production – Shamitabh
Celebrity Interviews for maximum buzz

Measures

PR activities
Press Conference
Media Invites
Face – to – Face Media Interviews
Press Kits and collateral

Results

Over 40 pieces of coverage generated in A & B category Media outlets
The event and interviews were covered all across print, broadcast and online media
Successful and smooth hosting of the press conference