Digital Marketing Specialist (ZOHO CRM)

Job Overview:

Yardstick Marketing, Dubai is seeking a skilled Digital Marketing Specialist to manage and optimize our marketing campaigns using ZOHO CRM. The ideal candidate will have a strong background in digital marketing, CRM management, and data analysis to drive customer engagement and sales growth.

Key Responsibilities:

• Campaign Management: Develop, execute, and monitor digital marketing campaigns using ZOHO CRM.
• CRM Customization: Customize and optimize ZOHO CRM to meet the specific needs of marketing campaigns.
• Data Analysis: Analyze campaign performance data to provide insights and recommendations for improvement.
• Customer Segmentation: Segment customer databases for targeted marketing efforts.
• Automation: Implement and manage marketing automation workflows within ZOHO CRM.
• Collaboration: Work closely with sales, marketing, and customer service teams to ensure cohesive campaign strategies.
• Reporting: Generate detailed reports on campaign performance and key metrics.
• Training: Train team members on best practices and effective use of ZOHO CRM.

Qualifications:

• Experience: Proven experience in digital marketing and CRM management, preferably with ZOHO CRM.
• Skills: Strong analytical skills, proficiency in data analysis tools, and excellent communication abilities.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Technical Knowledge: Familiarity with marketing automation tools and CRM best practices.
• Soft Skills: Detail-oriented, proactive, and able to work collaboratively in a team environment.

Benefits:

• Competitive salary and performance bonuses.
• Opportunities for professional development and career growth.
• Remote work option