Senior Account Executive

Job Summary

Responsible for managing multiple accounts or large accounts within a public relations company or organization. Launches and manages campaign work, delegates assignments to PR team, and ensures the needs of the client are met.

Primary Responsibilities

• Meet with clients to discuss goals, objectives, and needs.
• Identify public relations requirements and possible audiences.
• Devise PR campaign.
• Set deadlines.
• Kick off campaign.
• Present campaign ideas to client.
• Get budgets and ideas approved.
• Brief media, creative, and research staff.
• Formulate marketing strategies.
• Maintain regular contact with both PR staff and clients.
• Get approval for promotional work.
• Handle budgets and manage campaign costs.
• Invoice clients.
• Write detailed reports.
• Create focus groups.
• Identify new clients.
• Participate in creating and presenting pitches.
• Communicate and build marketing campaigns with business owners.
• Prospect, negotiate and close agreements.
• Sell multi-media advertising.
• Create marketing plans.
• Schedule advertisements for publications.
• Ensure revenue goals are met.