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Author: Yardstick Marketing

Home > Articles posted by Yardstick Marketing

December 11, 2024
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Opening a new business is nothing short of a mixed bag of excitement and challenges. One core challenge is to develop an effective marketing strategy for a Startup. With limited resources and high competition, the case of tiding over numerous hurdles besets every startup. This blog will get into some common challenges faced by Startups and come up with practical solutions to overcome them.   Mastering the Complex Art of Startup Marketing   UAE presents an ideal ground for Startup growth. According to the...

December 9, 2024
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Of all the strategies, media buying proves to play a significant role in conducting the orchestra of ads to appeal to the audience. Marketing agencies, in particular, have an important role in this process, to guarantee that the specific target audience for the particular business is reached.   Mastering the Art of Media Buying: Navigating the Complex Landscape for Maximum Impact   Dubai Marketing Scenario: Why Media Buying is Important   The Dubai market is very competitive, posing challenges and creating opportunities for startups and established...

December 6, 2024
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Over time, various digital platforms are created, and businesses in Dubai need to embrace these changes to survive. One of these megatrends is influencer marketing, which is redefining marketing. It has emerged as an indispensable strategy businesses use to reach customers. Consequently, it is crucial for businesses to recognize and adapt to these shifts to remain successful in today’s even more competitive market.   What Is Influencer Marketing?   Influencer marketing is the process of collaborating with people who have high followers and engage...

December 4, 2024
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Dubai is widely popular for its immensely growing economy and flexible business market. Marketing firms have flocked to the city because of its position as an attractive business destination; various Dubai marketing agencies provide the efficient and unique implementation of their strategies; hence, these are perfect partners for businesses aspiring for success. Let's take a closer look at how the best marketing agencies in Dubai conduct market research and what kind of strategies they use to guarantee success for their...

July 16, 2024
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The capital of the United Arab Emirates, Dubai, is also the commercial capital and is one of the fastest-growing economies in the world. The city’s dynamic landscape is conducive to business growth, and it presents an ideal launchpad for startups to turn their visions into a reality.  Dubai’s startup ecosystem is thriving due to favorable government policies. The UAE  currently ranks in the first position globally as a preferred and advantageous location for startup growth Source. However, to succeed, startup firms need...

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