Are you a good listener? Well, good listening skill is a must not only for improving your interpersonal and professional relationships but also for bettering brand communication. This is where ‘social listening’ comes in.
According to Data Reportal, the number of active social media users in the UAE in January 2024 was 10.73 million.
Source: https://datareportal.com/reports/digital-2024-united-arab-emirates
In such a scenario, investing in social media marketing in Dubai is not enough. It would help if you amped up your efforts with ‘social listening’ or ‘social media listening’.
In this blog, we will discuss how ‘social listening’ can empower your social media marketing strategy. Let’s begin.
Table of Contents
- What is social listening? How does it impact social media marketing?
What is social listening? How does it impact social media marketing?
To be precise, social listening refers to analyzing conversations taking place online regarding your brand. By assessing what your target audience says about your brand you can gain valuable insight into their sentiment, opinion, and query. It will enable you to understand audience intent and tweak your social media marketing strategy accordingly.
The best social media agency in Dubai will use social listening or social media listening tools to gauge the audience’s reaction. Social media listening also helps brands understand industry trends and competitor strategies. Some social listening tools are – Keyhole, Mention, YouScan, Talkwalker, etc.
Social listening or social media listening is a powerful tool that delivers valuable data to help you create effective social media marketing strategies.
How does social listening help? Exploring the benefits of social listening
Now that we understand what social listening is, let’s explore the benefits it offers.
Social listening boosts content creation strategy:
Social media listening can boost your brand’s content creation strategy. Hiring a social media content creation agency can be beneficial, as they will employ social listening strategies to create content that engages social media users. Without social listening, it is difficult for brands to understand what content type would align with their target audience.
Social listening removes assumptions from the process of content creation by providing real-time data on customer queries, and industry trends that help social media marketing agencies create relevant content for the audience. Engaging content will not only be appreciated by the audience, but they will also share such content with others.
At Yardstick Marketing, we offer social media marketing and social media content creation services.
Check out these quick social media content creation tips from us to ace your social media content creation game.
Social listening helps understand your competition:
Competitor analysis can significantly boost your marketing efforts. You can learn more about the benefits of competitor analysis here.
Social listening can help you create effective strategies for social media marketing in Dubai by providing you with insight into your competition. Since most B2B and B2C companies have active social media presence, by employing social listening strategies you can monitor online conversations about your competitors.
Social listening churns out data that shows areas where your competitors are outperforming you. Further, you can learn how frequently a rival brand or brands are getting mentioned as opposed to yours; through social listening, you can also learn about their weaknesses.
Social listening helps with campaign analysis:
Campaign analysis is important as it helps you understand which strategy is working and which strategy needs modification. The best social media agency in Dubai employs the social listening tool to measure the number of impressions your campaign generated, and also engagement rate. It also helps in identifying the audience demographic that connected the most with your brand as a result of the campaign. Also, consider analyzing the conversation to find opportunities to solve your customers’ problems. You can explore ideas for your next campaign.
Social listening helps boost brand loyalty:
Social listening helps brands access customer queries, and feedback, in real time, allowing them to respond. Customers love brands that are responsive and reach out to their target audience by answering their queries and taking action based on the feedback received. Agencies offering social media marketing in Dubai, utilize the social listening tool and help brands be more responsive towards their customers. Responsive brands are more likely to influence customer’s purchasing behavior.
How should you create and implement a social listening strategy?
The significance of social listening cannot be denied. Here are the tips that will help you create a social listening strategy.
Determine your purpose:
You must state a definite purpose for creating your social listening strategy. It can range from detecting new trends, assessing your campaign performance, and also doing competitive analysis. Having a definite purpose can help you create an effective social listening strategy. The best social media agency in Dubai can help you in this regard.
Find the right tool:
Investing in the right tool can help you implement a social listening strategy successfully. It is best to do this thorough research on the available tools to automate the process and refine the research.
Use the right keywords and hashtags:
One of the vital points to remember is to use the right keywords, and hashtags for your social listening campaign. Select words, and phrases that people use to search your brand, services, or products.
Modify your strategy:
Assess the data you receive, and incorporate changes in your social media marketing strategy to achieve success.
Social listening can be a powerful tool to transform your social media marketing initiative. You can catapult your brand to a new height and write your success story with social listening. Contact Yardstick Marketing for your social media marketing needs.
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