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Retail industry is experiencing a steady growth in Dubai due to the increasing consumer demand. The online shopping channels have also contributed to the exponential growth of the retail industry in Dubai, and the retailers are now focused on building a strong omni channel presence. The top retail sectors such as food and grocery, beauty, home, electricals are expected to grow in the coming years. 

The retail industry in UAE is expecting a significant boom in the coming years. The pandemic had affected the growth of the sector. However, things are turning around in the post-pandemic phase. According to Statista, the volume of retail sales in UAE has been forecasted to reach 114 billion U.S. dollars approximately. (Source: https://www.statista.com/topics/10757/retail-sector-in-the-uae/#topicOverview)

However, given the intense competition in the industry, the retail players need to put a lot of effort into marketing for promoting their products, strengthening brand presence and to increase brand loyalty.

Hiring the best retail marketing agency in Dubai, is the way forward. Here’s a guide that explains power retail marketing strategies that brands should adopt. 

Retail marketing guide: How to create a retail marketing strategy?

A recent survey tracked the growth trajectory of the Dubai retail market, and according to Seedgroup, Dubai’s luxury market is growing and it currently claims 30% of the luxury market share. (Source: https://seedgroup.com/2023/08/dubais-booming-retail-industry-a-look-at-numbers-and-statistics)

Unpredictable customer behavior 

Intense competition

Maintaining brand loyalty 

Building omni channel presence 

The top Dubai marketing agency, Yardstick Marketing, helps the brands overcome such challenges by offering effective retail marketing strategies.

Let’s learn about the key pointers that brands should learn about to create a successful retail marketing strategy.

Study the market:

Before developing a retail marketing strategy, you must understand the market you are operating in. In this digital age, brands have access to data analytics tools which offer real-time data regarding sales, consumer trends, competition analysis, and about other aspects of the business. Collect the data and assess it to understand the patterns that indicate shift in customer behavior, market trends, product performance, and product demand. Once you develop clarity regarding these key areas, you can create an effective retail marketing strategy that works. The data can help you understand how to modify your current strategies. Get in touch with the top retail marketing agencies to develop successful retail marketing strategies. 

Invest in SEO:

SEO or search engine optimization will play a crucial role in driving your brand’ growth. The consumers now use their smartphones or other digital devices to search for a product online. They reach out to the store that appears at the top of the search results on Google. 

When you implement SEO strategies, you can optimize your brand’s digital presence and come at the top of the SERP (Search Engine Results Page). The top digital marketing companies in dubai can help you in this regard by developing SEO strategies for your brand and optimizing your website performance and on-page content with targeted keywords. 

Social media marketing is crucial:

Social media platforms help brands stay in touch with their consumers. If you want to boost your brand’s presence then contact the best social media agency in Dubai, to develop an efficient social media marketing strategy for your brand. The agency experts will identify the social media platforms that are relevant to your brand and will create campaigns. You can engage your consumers on these platforms by initiating conversation. You can also post updates on latest deals, special offers, product launches etc. to generate interest. You can also collaborate with top influencers in your niche to create relevant content for your audience. 

Yardstick Marketing, the best marketing firm in Dubai offers social media marketing services in Dubai, along with retail marketing solutions. We develop social media marketing strategies that align with a brand’s retail marketing goal. 

Omnichannel retail marketing:

Omnichannel retail marketing strategy is crucial for success and the brands must provide seamless experience to the customers through omnichannel integration. Omnichannel marketing strategies aim at helping brands maintain consistency in their branding efforts across different touchpoints. It is a common fact now that a buyer may start their journey in search of a product from their smartphone and may end up completing the journey by purchasing it offline.Therefore, a brand must invest in an omnichannel retail marketing strategy. 

Creating a powerful retail marketing strategy is essential for a brand to grow in this competitive market in Dubai. Keep in mind the key points discussed in this blog, and reach out to a trusted and experienced retail marketing agency in Dubai. 

At Yardstick Marketing, we offer retail marketing services, you can learn about it here.  Reach out to us today.