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Dubai is a vibrant and dynamic city which offers the best platform for businesses to grow across industries. This cosmopolitan city is a big draw for the best talent and has a thriving business community. Any entrepreneur who wants to make it big in the city, must understand the importance of public relations services and should hire the best PR agency in Dubai. PR services providers can help businesses reach out to the target audience and create connections that matter, help in boosting brand reputation, and also manage a crisis situation.

PR practices also help boost brand authenticity; according to statistics, over 90% marketing experts believe that brand authenticity can help the branding process.

However, PR is a dynamic field where old trends get replaced by new trends. Yardstick Marketing, one of the top PR firms in Dubai, understands the value of PR. As we are reaching the middle of 2024, we need to learn about the changing trends in the industry so that we can adapt. 

In this blog, we will discuss the latest PR trends and strategies. Let’s begin. 

Cultural relevancy matters:

Before creating any PR content or planning a digital PR campaign, a PR company must pay attention to the cultural context of the audience they are targeting. There is no one size fits all solution for the brands; today’s audience seeks inclusivity, and they will turn away from a brand if it takes a generic approach. Dubai is the melting pot of cultures and traditions and the city attracts people from different ethnicities as well. Hence, a brand must identify its target audience and learn about its cultural mores and create a campaign that resonates. When you reach out to the best public relations agency in Dubai, define your target audience and your goals. They will craft content that aligns with your audience’s cultural values. 

Influencer collaboration is a must!

Influencer marketing has become an integral part of the digital marketing campaign. Since influencers lend authenticity, and also credibility to a brand, PR agencies are now roping them in. Businesses in Dubai must collaborate with influencers for promoting their brand; the Dubai PR agencies are now narrowing down their focus and they are planning PR campaigns keeping specific demographics in mind. 

Especially in the B2B segment now, the PR companies are working with B2B influencers to make a genuine impact on the audience. Influencers create authentic content and connect with audiences at a deeper level, it helps them build communities. Influencer-PR collaboration will boost the branding efforts. However, the top PR firms in Dubai need to tap into the micro-influencer segment especially while targeting specific demographics. 

Power up your PR game with data:

The top PR firms in Dubai will rely on data to create a PR campaign. In this age of personalization, PR experts must create and implement data-driven PR strategies to maximize their impact. Storytelling is an integral part of a PR strategy, by accessing real-time data the digital PR agencies in Dubai can gain insight about the communities they are targeting. 

Data helps PR executives take a personalized approach to create stories that a brand’s audience can relate to. Furthermore, data analytics also help the PR agencies measure how their campaigns are performing, and make changes if necessary. 

At Yardstick Marketing, we always implement data-driven strategies and use data analytics to find the right communication channels and platforms for a brand to make the right impact.

AI in PR:

AI technology is everywhere and is impacting almost every industry. The Dubai marketing agencies have been incorporating the technology to power up their marketing campaigns. You can learn more about AI in PR in this blog.

 In 2024, a significant number of PR agencies in Dubai will work with this technology and update their service. AI would be helpful in automating tasks, and it will make the reporting process more streamlined. AI technology can also help with customer segmentation by analyzing customer sentiment and behavior. Thanks to AI technology, the PR agencies can create a more nuanced PR campaign that will perform better. 

The inclusion of AI will also help the PR agencies to personalize the campaign and content. 

Watch out for these PR trends this year that can make a big impact on the businesses. 

Overall, globally the PR market is expected to experience a compound annual growth rate of 6.7% 

At Yardstick Marketing, we help brands build a strong online presence through digital marketing, social media marketing and PR services. From personal branding to crisis communication, we offer a range of services. Contact us today.