Gone were the days where social media was used just for keeping in touch with loved ones. Today, businesses use social media platforms to grow their audience, share information about their brands and to even learn about the preferences of their target market. Platforms like, Instagram, Facebook, Twitter, and LinkedIn have sprung up and have taken the world by storm. Due to ease of use and a large audience base, almost everyone, from young millennials to multi-national corporations, has an account.
It’s relatively easy to make an account on a social media platform but growing it from scratch to gain a decent following can be the tricky part. You need to make a strategy for this, which involves when you will post and what exactly you would be posting, the number of hashtags you would use, how you would design your posts and how to actively engage your social media followers.
The best part about social media is that it’s the best place where you can experiment. Thinking of trying out a new idea for your brand? Upload a few posts related to your idea, and based on the response upon your content, you will get a pretty good idea of how you should proceed. Millennials along with Gen-Zers spend the majority of their day on social media platforms and thus are the best at giving you honest feedback as to how they perceive your content.
There are a lot of common strategies you can adopt for all the social media platforms you are using. Such as creating a calendar, finalizing a design which reflects the aesthetic of your brand, allocating your time and budget you have set aside for your social media, etc. However, it is important to remember that not all social media platforms are the same. They differ in terms of their purpose and form of content to share as well as the audience they are targeted to.
Here are some tips as to how you can better maximise the results you are getting out of the big 4 platforms-Instagram, Facebook, Twitter, and LinkedIn:
It’s relatively easy to make an account on a social media platform but growing it from scratch to gain a decent following can be the tricky part. You need to make a strategy for this, which involves when you will post and what exactly you would be posting, the number of hashtags you would use, how you would design your posts and how to actively engage your social media followers.
The best part about social media is that it’s the best place where you can experiment. Thinking of trying out a new idea for your brand? Upload a few posts related to your idea, and based on the response upon your content, you will get a pretty good idea of how you should proceed. Millennials along with Gen-Zers spend the majority of their day on social media platforms and thus are the best at giving you honest feedback as to how they perceive your content.
There are a lot of common strategies you can adopt for all the social media platforms you are using. Such as creating a calendar, finalizing a design which reflects the aesthetic of your brand, allocating your time and budget you have set aside for your social media, etc. However, it is important to remember that not all social media platforms are the same. They differ in terms of their purpose and form of content to share as well as the audience they are targeted to.
Here are some tips as to how you can better maximise the results you are getting out of the big 4 platforms-Instagram, Facebook, Twitter, and LinkedIn:
- Instagram:
- Instagram is essentially a photo-sharing platform; hence you have to focus on having posts that are aesthetically and visually appealing. Ensure you are using images that are of high resolution and are colourful. Not just your individual posts but ensuring that your grid looks cohesive and in place is also something that a lot of people are placing importance upon.
- Due to Instagram’s large audience base and popularity, the platform is constantly coming up with updates to enhance the user experience. New features such as collaborated posts and Instagram shopping can be used by businesses for marketing their brand better. Hence, ensure that you are aware of the frequent updates rolled out by Instagram so that you can maximise your brand visibility
- Facebook:
- Facebook is used by 2.8 billion people per month. This means that your page has the capability to attract a large number of potential customers. Facebook allows you to pin certain posts that you would like to highlight. This ensures that anyone stumbling upon your page for the first time sees those pinned posts first.
- There are many different options you can go with while uploading content on Facebook. Whether it’s sharing your location or to raise funds for a certain cause, you have a long list of options while posting on the platform.
- Choosing a call-to-action button such as ‘Sign up’, ‘Shop now’ or even ‘Contact us’ can be very helpful for your business. It’s a handy feature that directs your customers to other pages and makes the navigating process easier for your customers.
- Twitter:
- Due to its limit of 280 characters for each tweet, Twitter requires you to be concise in the information you want to share.
- You can use hashtags for your tweets but ensure that they are effective as well as concise. Try to limit your hashtags to two per tweet keeping in mind your character limit as well.
- Keep an eye on the trending topics every week on Twitter so you can make your tweets more relevant and engaging.
- LinkedIn:
- Ensure that your profile on LinkedIn gives your customer a complete overview of your brand so that you can generate as many leads as possible.
- LinkedIn is the best place to find highly targeted customers as well as connections. You can use this to your leverage and network to the best of your ability to not just generate leads but also to build conversation about your brand with the relevant people.
By using Social Media Marketing to your advantage, you are well on your way to ensuring that your brand is on the right track. With the right strategy and these tips to help you through, social media can be a very powerful tool to help you achieve your goals.
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