- EUROPEAN UNION USERS
Legal basis under EU General Data Protection Regulation for processing personal information of EU residents (“Personal Information”).
Where you have consented to data processing, your consent provides the legal basis to process your Personal Information. You have the right to withdraw consent at any time.
We may also process your Personal Information on the basis of contractual necessity to perform a contract we have with you. For example, when we process your credit card details when you provide them to make a payment.
We may also process your Personal Information on the basis of our legitimate interests, including in providing and improving our services. For example, Yardstick Marketing Managment has a legitimate interest in understanding your website visit history so we can assess your interests and provide a better experience. We also have a legitimate interest in providing and developing interesting features to provide to our users.
Where we rely on legitimate interests to process your Personal Information, you have the right to object to such processing (meaning that you can ask us to stop). You can contact us, using the details below, to object to other forms of processing.
- USE OF COOKIES
Yardstick Marketing Managment Web sites use cookies (small files stored on your browser), web beacons, pixels and device identifiers (collectively also known as “cookies”) to help us personalise your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Yardstick Marketing Managment pages, or register with Yardstick Marketing Managment or its family of sites or services, a cookie helps Yardstick Marketing Managment to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Yardstick Marketing Managment Web site, the information you previously provided can be retrieved, so you can easily use Yardstick Marketing Managment features that you customised. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of Yardstick Marketing Managment services or web sites you visit.
(a) third parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads,
(b) Users can opt-out of the collection and use of information for ad targeting anytime by going to www.aboutads.info/choicesand exercise their choice.